https://www.gcastrategies.com/home daily 1.0 2025-11-19 https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/1657151460322-DEQD4PXLGXY5NWREVNGH/pexels-matheus-bertelli-3856027.jpg Home https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/1657151674596-TKB7TITB90TO89U6D180/pexels-vincent-ma-janssen-2698475.jpg Home https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/1657151763831-HVJN245LC2H9H0BWQ5V6/pexels-rodnae-productions-7648237.jpg Home https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/1657151913228-7MZIT2V2LHFGSWGYWBR2/pexels-lukas-669610.jpg Home https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/1657152021687-5O877LNUKONDU6YGQ8SF/pexels-alena-darmel-8134076.jpg Home https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/1657152805608-MCRIXSOSD3TG1IFJG85W/milo.jpeg Home https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/1657152899410-2699VLUD6VADUO8DJZBE/frank.jpeg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg Home https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/b2acde46-d08d-4637-8784-f3622bfb4d30/pexels-aleksey-kuprikov-3551235.jpg Home https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/01c86b04-36a5-4fca-93b4-8a6706e6be24/mixed+use.jpeg Home Transit Oriented Development with 400 New Homes: “The Best TOD Project in the Country" https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/ef566e77-2d37-4e50-ba85-0dbb31e107da/pexels-lucas-meneses-9257038.jpg Home https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/a8d8d336-d3d5-45ac-a276-2cf62b23ce8c/Screenshot+2025-12-11+at+3.19.36%E2%80%AFPM.png Home Small Cell Antennae For Better Data Service in Northern California https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/661b0e6c-ef55-4781-807b-5177acf23e1c/pexels-francesco-ungaro-4322027.jpg Home https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/f2f8e1a6-ae95-4df0-87cb-73f57fec0219/Deer+Valley.jpeg Home Empire Pass at Deer Valley Ski Resort: Grassroots Support Heads Off A Referendum https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/465fc013-4435-4c1a-be8d-7daabe6e581a/pexels-rick-han-10751047.jpg Home https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/8bec1a66-a102-4618-83da-ac8ef6a88be4/Columbarium.jpeg Home San Francisco Columbarium: Expanding a Landmark in an Affluent Neighborhood https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/23dc0930-a296-4c6c-b6a1-9aebe5dcb62c/pexels-tom-fisk-9893729+%281%29.jpg Home https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/48716db1-ab05-41e1-825f-88b7b13304cf/Santa+Inez.jpeg Home Santa Inez Apartments: Low-Income Housing, High-Income Opponents https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/fcef0008-3480-4ef9-bc9e-42573d2f5f9d/pexels-renato-nascimento-5614359.jpg Home https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/2a4e8e09-fbba-4b84-9bde-bcd969eb0ade/pexels-mitchell-luo-3762497.jpg Home Gaining Support for 12,000 New Supportive Housing Units in New York City https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/bd5479bb-f073-4e63-b791-5e302bff9ac8/pexels-tima-miroshnichenko-5061118.jpg Home https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/6ba2fcc4-c12c-4b95-9a42-e0eaec9a3671/Screenshot+2025-12-09+at+2.21.15%E2%80%AFPM.png Home Hundreds of New Homes for Downtown Revitalization https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/407bd3f2-2730-44a3-992a-e593941b9bbc/AdobeStock_36875402.jpeg Home https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/8bc5db5c-bb5f-49e0-b882-64ed107e45b3/Screenshot+2025-12-19+at+12.09.57%E2%80%AFPM.png Home Glampground Ecotourism https://www.gcastrategies.com/about-1-1 daily 0.75 2022-07-07 https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/8dce10ca-2589-49b6-9e51-ba34896a9267/pexels-rodnae-productions-7648237.jpg Our Services - Community Relations - Community Relations Whether you need to avoid NIMBY opposition to a controversial real estate project or build citizen support for it, GCA can help shift opinion and mobilize the action you need. OUTREACH PLANS Stirring up the wrong community stakeholders for the wrong reasons can result in more problems than you started with. Based on psychosocial research, GCA’s community outreach plans lay out a clear plan of action for targeted, effective outreach. Our outreach plans describe the likely causes of NIMBY opposition, identify persuasive messages and concessions, and detail the activities you need to turn pro-project attitudes into pro-project action. OUTREACH IMPLEMENTATION GCA provides the implementation tools it takes to minimize community opposition and mobilize support, including recruitment scripts, patch-through phone banks, letter-writing drives, neighborhood coffees, and coalition management. Depending on your needs, GCA can guide your team of professionals through the entitlement process or serve as the project’s on-the-ground representative. SUPPORTER DEVELOPMENT It usually isn’t enough to keep a cap on community opposition; you need visible, pro-project action that makes politicians sit up and take notice. GCA identifies potential endorsers, creates citizen coalitions, recruits witnesses, and mobilizes advocates to take action in support of your project. When you need a real groundswell of support — witnesses, petitions, endorsements, rallies, front-door protests — you need GCA. HOSTILE AUDIENCE TRAINING Winning political and community support isn’t about holding hands and singing camp songs. It’s about strategic expertise, and GCA can give your team the tools and techniques they need to manage public affairs challenges. GCA provides clients with customized communications training on handling hostile audiences, increasing credibility, selecting persuasion strategies, making sequential requests for support, and identifying, recruiting and mobilizing pro-project action. https://www.gcastrategies.com/community-relations-copy daily 0.75 2022-07-07 https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/d4ecf62f-45f3-40f5-a461-91a22985dd15/pexels-lukas-669610.jpg Our Services - Public Opinion Research - Public Opinion Research With millions of dollars at stake, you don’t want to guess which messages or concessions will reduce NIMBY opposition or increase public acceptance for a project. GCA Strategies takes the guesswork out of winning political and community support with state-of-the-art public opinion and market research. PERSUASIVE ARGUMENTS Simply relying on popular messages isn’t enough – you need to know what to say or do to actually shift citizens and politicians from anti-project attitudes to pro-project opinions. Sure, blue is the most popular color in America, but painting your hotel blue is unlikely to cause people to accept it in their backyards. GCA’s opinion research can distinguish between popular messages that people merely agree with and persuasive messages that actually convert negative attitudes into positive acceptance. EFFECTIVE CONCESSIONS GCA clients don’t need to throw costly, ineffective concessions on the bargaining table or add extraordinary, unnecessary amenities to their projects. With sophisticated opinion research, GCA clients know they’re getting the right “bang for the buck” for each concession in the community, among special interest constituents, or at City Hall. TARGET AUDIENCES Who are likely project opponents, potential supporters, and crucial “swing” voters? Should you avoid senior citizens? Reach out to renters? Are mothers with young children your most likely allies or your most likely enemies? Identifying the most persuadable audiences and those most crucial to project success helps you focus your resources effectively. COMMUNICATIONS TACTICS GCA’s research can help identify the best communication mechanisms to get your message out to the right audience. Drive-time talk radio may be a particularly effective way to reach your target audience, while defending the project from blogger attacks could be a complete waste of time and money. GCA’s public opinion polling results in actionable recommendations that result in measurable results. https://www.gcastrategies.com/public-opinion-research-copy daily 0.75 2022-07-07 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904871-IJY33BXSJQA0OIFROI1H/image-asset.jpeg Our Services - Decision-Maker Advocacy - Decision-Maker Advocacy Lobbying involves a lot more than simply playing golf with the mayor or taking the planning director to lunch. GCA uses sophisticated advocacy tools to help make City Hall work for real estate and business clients. DECISION-MAKER PROFILES You need to know what makes each politician tick if you’re going to persuade that decision-maker to vote “yes.” How does each public official think, communicate, process information, and make decisions? Utilizing public record documents such as websites and campaign material, private interviews, and observations of public hearings and interpersonal behavior, GCA produces individualized decision-maker profiles for each targeted official. These profiles address key factors such as action-orientation, need for approval, risk-tolerance, and information processing styles for each public official. ADVOCACY PLANS There is no effective “One Size Fits All” lobbying strategy. Each public official communicates and makes decisions in different ways, and individualized advocacy plans must be developed to respond to the needs of each official. Based on the confidential decision-maker profiles, GCA can assist in developing customized advocacy plans to guide communication with targeted officials. ADVOCACY MATERIALS GCA prepares persuasive advocacy materials to make your case with public officials. Decision-maker advocacy briefs, position papers, findings, motions, resolutions – GCA can draft or review the documents you need to demonstrate that your project meets legal, political, and personal standards for approval. PUBLIC HEARING MANAGEMENT GCA can manage all aspects of your approval hearing, including mobilizing supporters, drafting sample witness testimony, coordinating presentations and managing press at the hearing. https://www.gcastrategies.com/decisionmaker-advocacy-copy daily 0.75 2022-07-07 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904871-IJY33BXSJQA0OIFROI1H/image-asset.jpeg Our Services - Communications Training - Communications Training GCA’s communications training can expand your team’s communication and advocacy skills. Training participants walk away with a full array of persuasion and hostile audience management tools. Dealing with hostile audiences, personal attacks, insults and aggressive questioning. Enhancing your own personal credibility — and knowing when someone else is lying. Responding to citizen opposition based on misperceptions, loss of face, conflicts of interests, and conflicts of values. Picking the right forum or outreach tool to empower allies and neutralize squeaky wheels. Using sequential request strategies such as the Foot-in-the-Door approach and Door-in-the-Face technique to recruit and mobilize support. Getting citizens to endorse your project and attend public hearings to testify in favor of it. GCA’s customized training programs give your team the hands-on tools needed to anticipate political problems, avoid community controversy, promote pro-project attitudes and action, and turn your application into an approval, on time and on budget. https://www.gcastrategies.com/communications-training-copy daily 0.75 2022-07-07 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904871-IJY33BXSJQA0OIFROI1H/image-asset.jpeg Our Services - Campaign Management - Campaign Management The voting booth is often the ultimate battleground for citizens trying to stop real estate projects, which is why clients turn to GCA Strategies to manage both defensive and offensive political campaigns. BALLOT QUALIFICATION DRIVES When you need voter approval for your project, GCA can help qualify your measure for the ballot, including drafting ballot text, managing initiative qualification petition drives, recruiting support coalitions, and/or lobbying for legislative placement. ANTI-QUALIFICATION CAMPAIGNS It is clearly a better strategy to keep a hostile measure off the ballot than to simply react to an anti-project initiative after it qualifies for an election. GCA specializes in anti-petition campaigns to prevent or defer qualification of hostile ballot measures. VOTER ADVOCACY Campaigns are won or lost by voter contact. GCA provides grassroots organizing for phone banks, rallies, email/petition/letter-writing drives, door-to-door canvassing, neighborhood coffees, voter registration drives, voter identification, absentee ballot programs and get-out-the-vote (GOTV) programs. OUTREACH TOOLS GCA’s campaign tools include press and speaker’s bureau kits, messaging, handout literature, direct mail, website, social media and e-mail communication, advertising and collateral materials. https://www.gcastrategies.com/community-relations-copy-1 daily 0.75 2023-03-31 https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/770059e3-e437-474a-91bf-ad688d7f502f/mixed+use.jpeg Success Stories - 400 UNITS - Transit Oriented Development and 400 New Homes “The Best TOD Project in the Country!” It might be hard to imagine a community needing to be convinced to transform a sprawling parking lot into a state-of-the-art TOD mixed-use destination, but this was the case for the Gateway at Millbrae Station proposal. While the project at a transit hub offered 400 critically needed homes, including 80 for low-income veterans, along with a municipal revenue-producing hotel, retail and Class A office space, there was still well-funded opposition. Hell-bent on keeping new residents of diverse incomes out of their community and pursuing their dream of luxury shopping, opposing interests fought the project at hearings and ran a referendum campaign to challenge the city council’s decision. To win planning commission and city council approval, GCA Strategies helped the applicant mobilize more than 250 local affordable housing advocates, veterans, businesses and environmentalists. We responded to the referendum effort by organizing in a matter of days an anti-petition drive that successfully prevented the referendum attempt from qualifying for the ballot. The results: The Millbrae Station project won all required entitlements and broke ground in December 2019. It was covered as “Real Estate Deal of the Year” GCA projects are successful projects. Check out Gateway at Millbrae Station here and here. https://www.gcastrategies.com/mixed-use-and-400-units-copy daily 0.75 2025-12-19 https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/8bb66808-0369-4ddc-bf46-3b491fc5357d/Screenshot+2025-12-11+at+3.19.36%E2%80%AFPM.png Success Stories - SMALL CELL ANTENNAS IN NORTHERN CALIFORNIA - Small Cell Antennas in Northern California Generating Support in a Diverse Community Ever wonder why cell phone service suddenly cuts out while you’re on a call, or you find yourself in a dead spot with no reception at all? You guessed it, the forces of NIMBYism may be at work. Everyone enjoys the luxuries of cellular phone connectivity and relies on a strong network for safety in emergencies, yet when an installation is proposed, oppositional voices from some neighbors can be loud and strong. With next generation 5G cellular technology requiring additional network improvements – and FCC plans to reduce municipal roadblocks sidetracked in the courts – the controversy continues in communities nationwide. City officials are often tempted to pander to NIMBYs, misguided health advocates and other squeaky wheels rather than approve adding small cells equipment to existing telephone poles and streetlights. When organized opposition threatened to derail plans for new small cells infrastructure in a diverse East Bay city, GCA Strategies made sure decision makers heard from the rest of the community. Results: At dozens of public hearings, we organized community residents representing all ethnicities and ages – including students, businesses, young tech workers, gig workers, senior citizens and the disabled – to rally in support of improved cell phone infrastructure. More than 120 cell sites were approved in swatches over a three-year period. GCA projects are successful projects. https://www.gcastrategies.com/empire-pass-at-deer-valley-ski-resort daily 0.75 2022-07-07 https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/40d2859d-6a83-4c49-8a76-fc49a9d0b39e/Deer+Valley.jpeg Success Stories - EMPIRE PASS AT DEER VALLEY SKI RESORT - Empire Pass at Deer Valley Ski Resort Grassroots Support Heads Off a Referendum Well-funded anti-growth activists kicked off a referendum petition campaign to stop United Park City Mine Company’s proposed 1,800-acre new ski resort in Park City, Utah. Within days of the company retaining GCA Strategies, we countered with a vigorous petition drive and a sophisticated community outreach campaign based on state-of-the-art public opinion survey research. The results: After we helped organize a strong citizens’ advocacy group to support the proposed resort, anti-growth forces chose to suspend efforts toward a referendum and instead negotiate with the developer. The project sponsor avoided an expensive election and won unchallenged City Council approval for a new hotel, 500 upscale homes, retail and ski facilities. The Flagstaff Mountain project, later renamed Empire Pass, was the first major new ski resort approved in America in over 15 years, and has been incorporated in the world-famous Deer Valley Resort. GCA projects are successful projects. Check out Empire Luxury Lodging. https://www.gcastrategies.com/san-francisco-columbarium daily 0.75 2022-07-07 https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/297894ac-fca8-4e45-8b2d-0056a5a7e8a1/Columbarium.jpeg Success Stories - SAN FRANCISCO COLUMBARIUM - San Francisco Columbarium Expanding a Landmark Cemetery in an Affluent Neighborhood When Sentinel Cremation Societies Inc. encountered vigorous opposition to its proposed expansion of San Francisco’s only private cemetery/mausoleum in a wealthy single-family neighborhood, they turned to GCA Strategies to help win community support. Combining sophisticated communications techniques with old-fashioned door-to-door grassroots outreach, GCA Strategies generated more than 2,000 letters and petitions from residents, merchants and preservationist organizations. The results: GCA’s consensus-building efforts resulted in only two neighbors opposing the project at the final public hearing. The project won support before both the Landmarks Advisory Commission and the Planning Commission. When further expansion was needed eight years later, GCA Strategies’ newest outreach efforts resulted in unanimous approval, and avoided appeal to the Board of Supervisors. GCA projects are successful projects. Check out The Columbarium. https://www.gcastrategies.com/santa-inez-apartments daily 0.75 2022-07-07 https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/ca506ae8-f0d3-4876-b3cc-2c550111e275/Santa+Inez.jpeg Success Stories - SANTA INEZ APARTMENTS - Santa Inez Apartments Low-Income Housing, High-Income Opponents When Willow Partners ran into trouble trying to build low income housing for large families in a very high-income Silicon Valley neighborhood, they turned to GCA to gain land use approvals and secure a $3.23 million loan from the City. GCA Strategies organized more than 400 prospective tenants to apply for residency and advocate for the project. Church leaders and civil rights groups endorsed the project, and we enlisted the local Chamber of Commerce, regional employers, unions, political party activists and local newspapers in an unusual coalition to support affordable housing for working families. Meanwhile, community outreach based on psychosocial research succeeded in defusing hostility from some angry neighbors while minimizing opposition from others. The results: Faced with support from hundreds of residents, the San Mateo Planning Commission and City Council rejected opposition from nearby homeowner associations, approved the 42-unit multifamily housing project, and issued the low-interest housing loan needed to make the project financial feasible. GCA projects are successful projects. Check out Willow Partners: Santa Inez Apartments. https://www.gcastrategies.com/gaining-support-for-12000-new-supportive-housing-units-in-new-york-city daily 0.75 2022-07-07 https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/2d43d99f-47cc-478c-bf5e-317d91ca8453/Placeholder.png Success Stories - GAINING SUPPORT FOR 12,000 NEW SUPPORTIVE HOUSING UNITS IN NEW YORK CITY - Gaining Support for 12,000 New Supportive Housing Units in New York City Public and nonprofit agencies in New York City face an extraordinary challenge: building 20,000 new units of supportive housing for mentally disabled homeless people throughout the five boroughs. That’s why the Supportive Housing Network of New York (SHNNY) turned to GCA and its national reputation for winning political and community support for controversial projects to help overcome NIMBY resistance to housing and services for special populations. Working with the Network, GCA convened a series of roundtables and discussion forums with mental health, housing, and homeless service providers. GCA outlined citywide outreach strategies to promote public acceptance for supportive housing, including outreach to New York City religious organizations and the creation of a citywide database of pro-housing citizen advocates. GCA produced comprehensive “key messages” for individual housing proposals, a prototypical endorsement card, and a standardized telephone recruitment script to turn pro-housing attitudes into pro-housing action. In-depth training sessions provided SHNNY’s member agencies the training they need to deal with angry or suspicious neighbors and to get citizens to say “yes” to supportive housing in their own backyards. GCA projects are successful projects. Check out www.shnny.org https://www.gcastrategies.com/government-and-community-affairs-in-a-new-era daily 0.75 2022-07-07 https://www.gcastrategies.com/government-and-community-affairs-in-a-new-era-copy daily 0.75 2022-07-07 https://www.gcastrategies.com/overcoming-nimby-opposition-copy daily 0.75 2022-07-07 https://www.gcastrategies.com/land-use-approvals-in-the-time-of-ebola-community-engagement-lessons-from-the-epidemic daily 0.75 2022-07-07 https://www.gcastrategies.com/when-neighbors-are-allies-tips-for-winning-neighborhood-support daily 0.75 2022-07-07 https://www.gcastrategies.com/when-neighbors-are-allies-tips-for-winning-neighborhood-support-copy daily 0.75 2022-07-07 https://www.gcastrategies.com/gaining-support-for-12000-new-supportive-housing-units-in-new-york-city-1 daily 0.75 2025-12-19 https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/3575edd7-e23b-4100-b207-eafe1522a2db/Screenshot+2025-12-09+at+2.21.15%E2%80%AFPM.png Success Stories - Hundreds of New Homes for South San Francisco’s Downtown Reactivation - Hundreds of New Homes for South San Francisco’s Downtown Reactivation In the midst of tech and biomedical booms, the economic climate for residential development — and downtown revitalization — was ripe. South San Francisco was at a crossroads, figuring out how it was going to grow and embrace the future. GCA Strategies helped win approvals for two apartment buildings that catalyzed the growth and prosperity of South San Francisco’s downtown corridor. Where two sprawling parking lots once lay, disconnecting downtown from its Caltrain Station and emerging biotech center, GCA Strategies helped our clients win crucial discretionary approvals to build successive state of the art mid-rise apartment buildings that set presidents in height and density in South San Francisco. We built relationships with local advocates, formed alliances with influential community groups and reduced the level of opposition to create a political climate where voting YES was the obvious choice for decision makers. https://www.gcastrategies.com/gaining-support-for-12000-new-supportive-housing-units-in-new-york-city-1-1 daily 0.75 2025-12-19 https://images.squarespace-cdn.com/content/v1/62c6129cf3eb146a5506ea4a/7c96e950-fc92-434d-9b93-4bdc3a186b38/Screenshot+2025-12-19+at+12.09.14%E2%80%AFPM.png Success Stories - Ecotourism through Ecologically Responsible Glampgrounds - Ecotourism through Ecologically Responsible Glampgrounds GCA Strategies provided key strategic insight to enable our clients to navigate adversarial neighbors and mobilize support that made the decision easy for elected officials to vote YES on their proposal. In the face of classic NIMBY concerns against development such as traffic and inadequate utility capacity expressed by well-organized and loud opponents, we helped our clients identify their natural allies in the community — businesses and organizations who stood to benefit from their work and investment — and we helped them mobilize these allies into vocal supporters. Supporters vocal enough to drown out the “no” voices and clear the way for leaders to make the sensible vote in favor of new glamgrounds in a Pacific Northwest river valley.